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		The marketing initiative : Economic and Social Research Council studies into British marketing / edited by John Saunders. by Saunders, John A, 1946- Economic and Social Research Council (Great Britain) Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : Prentice Hall, 1994 Availability: Items available for loan: Carlow Campus Library (1)Call number: 658.8. Place hold Place recall Add to cart (remove)
		Competitive positioning : the key to market success / Graham J. Hooley and John Saunders. by Hooley, Graham J Saunders, John A, 1946- Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : Prentice Hall, 1993 Availability: Items available for loan: Carlow Campus Library (1)Call number: 658.802. Place hold Place recall Add to cart (remove)
		Marketing strategy and competitive positioning. by Hooley, Graham J Hooley, Graham J. Competitive positioning Saunders, John A, 1946- Piercy, Nigel Edition: 2nd ed / Graham J. Hooley, John A. Saunders, Nigel F. Piercy. Material type: Text; Format: print ; Literary form: Not fiction Publication details: London : Prentice Hall Europe, 1998 Availability: Items available for loan: Wexford Campus Library (2)Call number: 658.802, ... Place hold Place recall Add to cart (remove)

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