Classifying services to gain strategic marketing insights [Journal article] / Christopher H. Lovelock
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
From: Journal of Marketing, Vol. 47, Summer 1983, pp.9-20
Reprinted in: 'Services marketing: text and readings',1996
Reprinted in: 'Managing services marketing : text and readings', 2nd ed.,1992
Reprinted in: 'Managing services: marketing, operations and human resources', 1988
CW083, CW121
CW838