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		Customer relationship management : a databased approach / V. Kumar, Werner J. Reinartz. by Kumar, V Reinartz, Werner J Material type: Text; Format: print ; Literary form: Not fiction Publication details: Hoboken, N.J. : Wiley, c2006 Online access: Link to the COMPANION WEBSITE (INSTRUCTOR) for this publication. Link to the COMPANION WEBSITE (STUDENT) for this publication. Send a message to library staff if access to this online resource is unavailable. Availability: Items available for loan: Carlow Campus Library (4)Call number: 658.812, ... Place hold Place recall Add to cart (remove)
		Marketing research / David A. Aaker, V. Kumar, George S. Day. by Aaker, David A. (David Allen) 1938- Day, George S Kumar, V Edition: 8th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : John Wiley & Sons, c2004 Online access: Publisher description Table of contents Contributor biographical information Availability: Items available for loan: Carlow Campus Library (3)Call number: 658.83, ... Place hold Place recall Add to cart (remove)

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