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		The marketing primer / Geoff Lancaster and Lester Massingham. by Lancaster, Geoffrey Massingham, Lester Institute of Marketing Series: Marketing series Material type: Text; Format: print ; Literary form: Not fiction Publication details: Heinemann Professional on behalf of the Institute of Marketing, 1988 Availability: Items available for loan: Carlow Campus Library (1)Call number: 658.8. Place hold Place recall Add to cart (remove)
		Mini cases in marketing / Lester Massingham and Geoff Lancaster. by Massingham, Lester Lancaster, Geoffrey Chartered Institute of Marketing Series: The Marketing series Material type: Text Publication details: Published on behalf of the Institute of Marketing [by] Heinemann Professional, 1990 Availability: Items available for loan: Carlow Campus Library (1)Call number: 658.8. Place hold Place recall Add to cart (remove)
		Marketing case studies : how to tackle them : how to answer them / Lester Massingham and Geoff Lancaster. by Massingham, Lester Lancaster, Geoffrey Chartered Institute of Marketing Series: Marketing series (London, England) Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: Oxford : Butterworth-Heinemann, 1995 Availability: Items available for loan: Carlow Campus Library (1)Call number: 658.800722. Place hold Place recall Add to cart (remove)
		No cover image available Essentials of marketing : text and cases / Geoffrey Lancaster, Lester Massingham. by Lancaster, Geoffrey Massingham, Lester Edition: 3rd ed. Material type: Text; Format: print Publication details: London ; New York : McGraw-Hill Book Co, c1999 Availability: Items available for loan: Carlow Campus Library (1)Call number: 658.8. Place hold Place recall Add to cart (remove)
		Essentials of marketing / Geoff Lancaster, Lester Massingham, Ruth Ashford. by Lancaster, Geoffrey Lancaster, Geoffrey, 1938- Massingham, Lester Ashford, Ruth Edition: 4th ed. Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: London : McGraw-Hill, c2002 Online access: Link to the COMPANION WEBSITE for this publication Send a message to library staff if access to this online resource is unavailable. Availability: Items available for loan: Carlow Campus Library (1)Call number: 658.8. Place hold Place recall Add to cart (remove)

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