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		Direct marketing in Ireland : theory and practice / edited by Mary Lawlor, John Keane. by Keane, John Lawlor, Mary Material type: Text; Format: print ; Literary form: Not fiction Publication details: Dublin : Oak Tree Press, 1998 Availability: Items available for loan: Carlow Campus Library (2)Call number: 658.84, ... Wexford Campus Library (2)Call number: 658.84, ... Place hold Place recall Add to cart (remove)
		Principles of direct and database marketing / Alan Tapp. by Tapp, Alan Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Harlow : Financial Times Prentice Hall, 2000 Online access: Link to the PUBLISHER DESCRIPTION for this publication. Send a message to library staff if access to this online resource is unavailable. Availability: Items available for loan: Carlow Campus Library (1)Call number: 658.84. Place hold Place recall Add to cart (remove)
		Exploring direct marketing / Lisa O'Malley, Maurice Patterson, Martin Evans. by O'Malley, Lisa Patterson, Maurice (Maurice A.) Evans, Martin (Martin J.) Edition: 1st ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: London ; New York : International Thomson Business Press, 1999 Availability: Items available for loan: Wexford Campus Library (1)Call number: 658.84. Place hold Place recall Add to cart (remove)
		Persuasive direct marketing : here's what you say and how you write it! / Robert Hayes-McCoy. by Hayes-McCoy, Robert Material type: Text; Format: print ; Literary form: Not fiction Publication details: Cork : Oaktree Press, 2004 Availability: Items available for loan: Carlow Campus Library (1)Call number: 658.84. Place hold Place recall Add to cart (remove)
		Commmonsense direct & digital marketing / Drayton Bird. by Bird, Drayton Bird, Drayton. Commonsense direct marketing Edition: 5th ed. Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: London : Kogan Page, 2007 Other title: Commonsense direct and digital marketing Availability: Items available for loan: Carlow Campus Library (1)Call number: 658.872. Place hold Place recall Add to cart (remove)
		The handbook of field marketing : a complete guide to understanding and outsourcing face-to-face direct marketing / Alison Williams & Roddy Mullin. by Williams, Alison Mullin, Roddy Material type: Text; Format: print ; Literary form: Not fiction Publication details: London : Kogan Page, 2008 Availability: Items available for loan: Carlow Campus Library (1)Call number: 658.872. Place hold Place recall Add to cart (remove)
		Direct marketing : an integrated approach / William J. McDonald. by McDonald, William J Series: Irwin/McGraw-Hill series in marketing Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston : Irwin/McGraw-Hill, c1998 Availability: Items available for loan: Carlow Campus Library (1)Call number: 658.84. Place hold Place recall Add to cart (remove)
		Integrated marketing communications in advertising and promotion / Terence A. Shimp. by Shimp, Terence A Edition: 8th ed., International ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: United States ; United Kingdom : South-Western/Cengage Learning, c2010 Online access: Link to the COMPANION WEBSITE for this publication Send a message to library staff if access to this online resource is unavailable. Availability: Items available for loan: Carlow Campus Library (1)Call number: 659.1. Place hold Place recall Add to cart (remove)
		Direct marketing and relationship marketing in a BTB context / the customer perspective Raquel Reis. by Reis, Raquel Material type: Text; Format: print ; Literary form: Not fiction Publication details: Saarbrücken ; VDM Verlag Dr. Müller ; 2010 Availability: Items available for loan: Carlow Campus Library (1)Call number: 658.84. Place hold Place recall Add to cart (remove)
		Marketing in the round : how to develop an integrated marketing campaign in the digital era / [by Gini Dietrich and Geoff Livingston]. by Dietrich, Gini Livingston, Geoff Material type: Text; Format: print ; Literary form: Not fiction Publication details: Indianapolis, Indiana : Que, [2012] Availability: Items available for loan: Carlow Campus Library (2)Call number: 658.872, ... Place hold Place recall Add to cart (remove)

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