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Ethics in public relations : a guide to best practice / Patricia J. Parsons.

By: Contributor(s): Material type: TextTextPublication details: London : Kogan Page, 2004.Description: xvii, 187 p. : ill. ; 24 cmISBN:
  • 9780749442767:
  • 074944276X
Subject(s): DDC classification:
  • 659.2
LOC classification:
  • .P3548 2004
Contents:
Before we begin: new profession ... or one of the oldest? -- A tangled web: the 'truth' about PR ethics -- To do no harm: the issue of trust -- Whose rights are right? -- The trouble with rules -- Robin Hood ethics -- Ethics and the practitioner -- Your staircase to respect -- The good, the bad and the (almost) ugly: ethics codes -- Sex and the single (or not) PR practitioner: conflict of interest -- You ... against the world --Strategies and dilemmas ... -- Media relations: breeding ground for ethical problems -- Persuasion ... or propaganda? -- Good causes and bad taste -- PR and plagiarism -- Organizations, ethics and public relations -- The true reality of everyday ethics: making decisions -- PR and the corporate ethics programme -- Making business accountable: the 'new breed' of PR
Holdings
Item type Current library Call number Copy number Status Date due Barcode
General Lending Carlow Campus Library General Lending 659.2 (Browse shelf(Opens below)) 1 Available 48651

CW808

"Institute of Public Relations."

CW123

Includes bibliographical references and index.

What lies beneath -- Before we begin: new profession ... or one of the oldest? -- A tangled web: the 'truth' about PR ethics -- To do no harm: the issue of trust -- Whose rights are right? -- The trouble with rules -- Robin Hood ethics -- Ethics and the practitioner -- Your staircase to respect -- The good, the bad and the (almost) ugly: ethics codes -- Sex and the single (or not) PR practitioner: conflict of interest -- You ... against the world --Strategies and dilemmas ... -- Media relations: breeding ground for ethical problems -- Persuasion ... or propaganda? -- Good causes and bad taste -- PR and plagiarism -- Organizations, ethics and public relations -- The true reality of everyday ethics: making decisions -- PR and the corporate ethics programme -- Making business accountable: the 'new breed' of PR

27.71

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