Ethics in public relations : a guide to best practice / Patricia J. Parsons.
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- 9780749442767:
- 074944276X
- 659.2
- .P3548 2004
Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
General Lending | Carlow Campus Library General Lending | 659.2 (Browse shelf(Opens below)) | 1 | Available | 48651 |
CW808
"Institute of Public Relations."
CW123
Includes bibliographical references and index.
What lies beneath -- Before we begin: new profession ... or one of the oldest? -- A tangled web: the 'truth' about PR ethics -- To do no harm: the issue of trust -- Whose rights are right? -- The trouble with rules -- Robin Hood ethics -- Ethics and the practitioner -- Your staircase to respect -- The good, the bad and the (almost) ugly: ethics codes -- Sex and the single (or not) PR practitioner: conflict of interest -- You ... against the world --Strategies and dilemmas ... -- Media relations: breeding ground for ethical problems -- Persuasion ... or propaganda? -- Good causes and bad taste -- PR and plagiarism -- Organizations, ethics and public relations -- The true reality of everyday ethics: making decisions -- PR and the corporate ethics programme -- Making business accountable: the 'new breed' of PR
27.71