Conquering consumerspace : marketing strategies for a branded world / Michael R. Solomon.
Material type:
TextPublication details: New York : AMACOM c2003.Description: xii, 276 p. : ill. ; 24 cmISBN: - 9780814407417
- 0814407412
- 658.827
- S65 2003
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| General Lending | Carlow Campus Library General Lending | 658.827 (Browse shelf(Opens below)) | 1 | Available | 50406 |
CW838
CW037
Includes bibliographical references (p. 251-265) and index.
20.80