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		Strategic marketing : planning, implementation, and control / Barton A. Weitz [ed.], Robin Wensley [ed.]. by Weitz, Barton A Wensley, Robin, 1944- Series: Kent series in marketing Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston, Mass. : Kent Pub. Co., c1984 Availability: Items available for loan: Wexford Campus Library (1)Call number: 658.802. Place hold Place recall Add to cart (remove)
		Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr. by Peter, J. Paul Donnelly, James H Series: Irwin/McGraw-Hill series in marketing Edition: 5th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston, Mass. : Irwin/McGraw-Hill, c1998 Availability: Items available for loan: Carlow Campus Library (1)Call number: 658.8. Place hold Place recall Add to cart (remove)
		Marketing : concepts and strategies / Sally Dibb ... [et al.]. by Dibb, Sally, 1963- Edition: 3rd European ed. Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: Boston, Mass. : Houghton Mifflin, 1997 Availability: Items available for loan: Carlow Campus Library (2)Call number: 658.8, ... Wexford Campus Library (1)Call number: 658.8. Place hold Place recall Add to cart (remove)
		Real time : preparing for the age of the never satisfied customer / Regis McKenna. by McKenna, Regis Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston, Mass. : Harvard Business School Press, c1997 Availability: Items available for loan: Carlow Campus Library (1)Call number: 658.406. Place hold Place recall Add to cart (remove)
		Marketing : concepts and strategies / Sally Dibb ... [et al.]. by Ferrell, O. C Dibb, Sally, 1963- Simkin, Lyndon, 1961- Pride, William M Edition: 4th European ed. Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: Boston, Mass. : Houghton Mifflin, 2000 Availability: Items available for loan: Carlow Campus Library (2)Call number: 658.8, ... Wexford Campus Library (2)Call number: 658.8, ... Place hold Place recall Add to cart (remove)
		Total access : giving customers what they want in an anytime, anywhere world / Regis McKenna. by McKenna, Regis Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston, Mass. : Harvard Business School Press, c2002 Availability: Items available for loan: Carlow Campus Library (1)Call number: 658.812. Place hold Place recall Add to cart (remove)
		Internet marketing : building advantage in the networked economy / Rafi A. Mohammed ... [et al.]. by Mohammed, Rafi A Paddison, Gordon J Fisher, Robert J Jaworski, Bernard J Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: Boston, [Mass.] ; London : McGraw-Hill, 2003 Online access: Link to the COMPANION WEBSITE for this publication Send a message to library staff if access to this online resource is unavailable Availability: Items available for loan: Carlow Campus Library (1)Call number: 658.8002854678. Place hold Place recall Add to cart (remove)
		Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner. by Zeithaml, Valarie A Bitner, Mary Jo Edition: 3rd ed. Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: Boston, [Mass.] ; London : McGraw-Hill/Irwin, c2003 Availability: Items available for loan: Carlow Campus Library (2)Call number: 658.8, ... Wexford Campus Library (2)Call number: 658.8, ... Place hold Place recall Add to cart (remove)
		Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy. by Perreault, William D McCarthy, E. Jerome (Edmund Jerome) Series: McGraw-Hill/Irwin series in marketing \| McGraw-Hill/Irwin series in marketing Edition: 15th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston, Mass., ; London : McGraw-Hill/Irwin : 2005 Online access: Link to the COMPANION WEBSITE for this publication Availability: Items available for loan: Carlow Campus Library (1)Call number: 658.8. Place hold Place recall Add to cart (remove)
		Interactive services marketing / Raymond P. Fisk, Stephen J. Grove, Joby John. by Fisk, Raymond P John, Joby, 1957- Grove, Stephen J. (Stephen John), 1950- Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: Boston, Mass. : Houghton Mifflin, 2003 Availability: Items available for loan: Carlow Campus Library (2)Call number: 658.8, ... Wexford Campus Library (2)Call number: 658.8, ... Wicklow Campus Library (1)Call number: 658.8. Place hold Place recall Add to cart (remove)

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