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Managing to keep the customer : how to achieve and maintain superior customer service throughout the organization / Robert L. Desatnick. by Series: Jossey-Bass management series
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: San Francisco : Jossey-Bass, 1987
Availability: Items available for loan: Carlow Campus Library (1)Call number: 658.812.
Front-line customer service : 15 keys to customer satisfaction / Clay Carr. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Wiley, c1990
Availability: Items available for loan: Carlow Campus Library (1)Call number: 658.812.
The pursuit of quality through personal change / Harry I. Forsha. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Milwaukee, Wis. : ASQC Quality Press, c1992
Availability: Items available for loan: Wexford Campus Library (1)Call number: 658.812.
Essentials of services marketing / K. Douglas Hoffman, John E. G. Bateson. by Series: Dryden Press series in marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Fort Worth : Dryden Press, c1997
Availability: Items available for loan: Carlow Campus Library (1)Call number: 658.802.
The power of relationship marketing : how to keep customers for life / Tony Cram. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Financial Times/Pitman, 1994
Other title:
  • Relationship marketing
  • Keeping customers for life
Availability: Items available for loan: Carlow Campus Library (1)Call number: 658.8.
Consumers and services / Mark Gabbott and Gillian Hogg. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chichester ; New York : J. Wiley, c1998
Availability: Items available for loan: Carlow Campus Library (1)Call number: 658.812.
Understanding customers / Chartered Institute of Marketing. by Series: CIM study text
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : BPP, 1994
Availability: Items available for loan: Carlow Campus Library (1)Call number: 658.8.
The loyalty effect : the hidden force behind growth, profits, and lasting value / Frederick F. Reichheld with Thomas Teal. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : Harvard Business School Press, c1996
Online access:
Availability: Items available for loan: Carlow Campus Library (1)Call number: 658.4.
Real time : preparing for the age of the never satisfied customer / Regis McKenna. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : Harvard Business School Press, c1997
Availability: Items available for loan: Carlow Campus Library (1)Call number: 658.406.
Customer connections : new strategies for growth / Robert E. Wayland, Paul M. Cole. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass : Harvard Business School Press, c1997
Availability: Items available for loan: Carlow Campus Library (1)Call number: 658.812.
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