Marketing research : an integrated approach / Alan Wilson.
Material type: TextPublication details: Harlow : FT Prentice Hall, 2003.Description: xiv, 353 p. ; 25 cmISBN:- 9780273651130 :
- 0273651137
- 658.83
Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
General Lending | Wicklow Campus Library Wicklow County Campus Lending | 658.83 (Browse shelf(Opens below)) | 1 | Available | 78819 |
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658.83 Marketing research : an applied approach / | 658.83 Marketing research / | 658.83 Marketing for hospitality and tourism / | 658.83 Marketing research : an integrated approach / | 658.834 Consumer behavior / | 658.834 Consumer behavior / | 658.8342 Consumer behaviour : a European perspective / |
Includes bibliographical references and index.
The role of marketing research and customer information in decision making -- The marketing research process -- Secondary data and customer databases -- Collecting observation data -- Collecting and analysing qualitative data -- Collecting quantitative data -- Designing questionnaires -- Sampling methods -- Analysing quantitative data -- Presenting the research results -- Marketing research in action: case histories -- Current issues in marketing research.
25.00