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Fundamental issues in strategy : a research agenda / edited by Richard P. Rumelt, Dan E. Schendel and David J. Teece. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Boston, Mass. : Harvard Business School, 1996
Availability: Items available for loan: Carlow Campus Library (1)Call number: 658.4012.
Marketing : concepts and strategies / Sally Dibb ... [et al.]. by
Edition: 3rd European ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Boston, Mass. : Houghton Mifflin, 1997
Availability: Items available for loan: Carlow Campus Library (2)Call number: 658.8, ... Wexford Campus Library (1)Call number: 658.8.
The loyalty effect : the hidden force behind growth, profits, and lasting value / Frederick F. Reichheld with Thomas Teal. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : Harvard Business School Press, c1996
Online access:
Availability: Items available for loan: Carlow Campus Library (1)Call number: 658.4.
Real time : preparing for the age of the never satisfied customer / Regis McKenna. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : Harvard Business School Press, c1997
Availability: Items available for loan: Carlow Campus Library (1)Call number: 658.406.
Customer connections : new strategies for growth / Robert E. Wayland, Paul M. Cole. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass : Harvard Business School Press, c1997
Availability: Items available for loan: Carlow Campus Library (1)Call number: 658.812.
Blown to bits : how the new economics of information transforms strategy / Philip Evans, Thomas S. Wurster. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Boston, Mass. : London : Harvard Business School ; McGraw-Hill [distributor], 2000
Availability: Items available for loan: Wexford Campus Library (1)Call number: 658.4012.
Total access : giving customers what they want in an anytime, anywhere world / Regis McKenna. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : Harvard Business School Press, c2002
Availability: Items available for loan: Carlow Campus Library (1)Call number: 658.812.
Strategic management : concepts and cases / Arthur A. Thompson, Jr., A.J. Strickland, III. by
Edition: 11th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : Irwin McGraw Hill, 1999
Availability: Items available for loan: Wexford Campus Library (1)Call number: 658.4012.
Launching new ventures : an entrepreneurial approach / Kathleen R. Allen. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Boston, Mass. : London : Houghton Mifflin ; Hi Marketing [distributor], 2005
Availability: Items available for loan: Carlow Campus Library (1)Call number: 658.022.
Essentials of strategic management / J. David Hunger, Thomas L. Wheelen. by
Edition: 5th ed., International ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Boston, [Mass.] ; London : Prentice Hall, c2011
Availability: Not available: Carlow Campus Library: Checked out (1).
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