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		Marketing of services / [edited by] James H. Donnelly, William R. George. by AMA's Special Conference on Services Marketing (1981 : Orlando, Fla.) Donnelly, James H George, William R American Marketing Association Series: Proceedings series (American Marketing Association) Material type: Text; Format: print ; Literary form: Not fiction Publication details: Chicago, Ill. : American Marketing Association, c1981 Availability: Items available for loan: Carlow Campus Library (1)Call number: 380.1. Items available for reference: Carlow Campus Library: Not for loan (1)Call number: 380.1. Place hold Place recall Add to cart (remove)
		Services marketing in a changing environment / edited by Thomas M. Bloch, Gregory D. Upah, Valarie A. Zeithaml. by Bloch, Thomas M Upah, Gregory D Zeithaml, Valarie A Series: Proceedings series (American Marketing Association) Material type: Text; Format: print ; Literary form: Not fiction Publication details: Chicago, IL : American Marketing Association, c1985 Availability: Items available for loan: Carlow Campus Library (1)Call number: 658.8. Place hold Place recall Add to cart (remove)
		No cover image available Life style and psychographics. Edited by William D. Wells. by Wells, William D, 1926- Material type: Text; Format: print ; Literary form: Not fiction Publication details: [Chicago] : American Marketing Association, [1974] Availability: Items available for loan: Carlow Campus Library (1)Call number: 658.8342. Place hold Place recall Add to cart (remove)
		No cover image available Breaking free from product marketing [Journal article] / G. Lynn Shostack by Shostack, G. Lynn Series: Readings in the Management & Marketing of Services selected by Rita Byrne Material type: Text; Format: print ; Literary form: Publication details: [American Marketing Association] Online access: Check library holdings for a reprint of this article Read this article online via the Business Source Complete Database Send a message to library staff if access to this online resource is unavailable Availability: No items available. Place recall Add to cart (remove)
		No cover image available Classifying services to gain strategic marketing insights [Journal article] / Christopher H. Lovelock by Lovelock, Christopher H Series: Readings in the Management & Marketing of Services selected by Rita Byrne Material type: Text; Format: print ; Literary form: Publication details: [American Marketing Association] Online access: Check library holdings for a reprint of this article Read this article online via the Business Source Complete Database Send a message to library staff if access to this online resource is unavailable Availability: No items available. Place recall Add to cart (remove)
		No cover image available A role theory perspective on dyadic interactions : the service encounter [Journal article] / Michael R. Solomon....et al. by Solomon, Michael R Surprenant, Carol Czepiel, John A Gutman, Evelyn G Series: Readings in the Management & Marketing of Services selected by Rita Byrne Material type: Text; Format: print ; Literary form: Publication details: [American Marketing Association] Online access: Check library holdings for a reprint of this article Read this article online via the Business Source Complete Database Availability: No items available. Place recall Add to cart (remove)
		No cover image available How consumer evaluation processes differ between goods and services [Conference paper] / Valarie A. Zeithaml by Zeithaml, Valarie A Series: Readings in the Management & Marketing of Services selected by Rita Byrne Material type: Text; Format: print ; Literary form: Publication details: [American Marketing Association] Online access: Check library holdings for availability of the book containing this article Check library holdings for a reprint of this article Availability: No items available. Place recall Add to cart (remove)
		No cover image available A conceptual model of service quality and its implications for future research [Journal article] / A.Parasuraman, Valarie A. Zeithaml and Leonard L. Berry by Parasuraman, A Zeithaml, Valarie A Berry, Leonard L, 1942- Series: Readings in the Management & Marketing of Services selected by Rita Byrne Material type: Text; Format: print ; Literary form: Publication details: [American Marketing Association] Online access: Check library holdings for a reprint of this article Read this article online via the Business Source Complete Database Availability: No items available. Place recall Add to cart (remove)
		No cover image available Measuring service quality : a reexamination and extension [Journal article] / J. Joseph Cronin, Jr. and Steven A. Taylor by Cronin, J. Joseph, Jr Taylor, Steven Series: Readings in the Management & Marketing of Services selected by Rita Byrne Material type: Text; Format: print ; Literary form: Publication details: [American Marketing Association] Online access: Check library holdings for a reprint of this article Read this article online via the Business Source Complete Database Send a message to library staff if access to this online resource is unavailable Availability: No items available. Place recall Add to cart (remove)
		No cover image available Servicescapes : the impact of physical surroundings on customers and employees [Journal article] / Mary Jo Bitner by Bitner, Mary Jo Series: Readings in the Management & Marketing of Services selected by Rita Byrne Material type: Text; Format: print ; Literary form: Publication details: [American Marketing Association] Online access: Check library holdings for a reprint of this article Read this article online via the Business Source Complete Database Send a message to library staff if access to this online resource is unavailable Availability: No items available. Place recall Add to cart (remove)

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