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		Strategic marketing communications : new ways to build and integrate communications / P.R. Smith, Chris Berry, Alan Pulford. by Smith, P. R. (Paul Russell), 1957- Pulford, Alan Berry, Chris, 1944- Edition: Rev. ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: London : Kogan Page, 1999 Availability: Items available for loan: Carlow Campus Library (1)Call number: 658.802. Place hold Place recall Add to cart (remove)
		Marketing communications : an integrated approach / P.R. Smith & Jonathan Taylor. by Smith, P. R. (Paul Russell), 1957- Taylor, Jonathan, 1956- Edition: 4th ed. Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: London : Kogan Page, 2004 Online access: Link to the COMPANION WEBSITE for this publication Send a message to library staff if access to this online resource is unavailable. Availability: Items available for loan: Carlow Campus Library (2)Call number: 658.802, ... Place hold Place recall Add to cart (remove)
		eMarketing eXcellence : planning and optimizing your digital marketing / Dave Chaffey and P.R. Smith. by Chaffey, Dave, 1963- Smith, P. R. (Paul Russell), 1957- Chartered Institute of Marketing Series: Emarketing essentials Edition: 3rd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Amsterdam ; London : Butterworth-Heinemann, 2008 Online access: View Table of Contents View Publisher Description Send a message to library staff if access to this online resource is unavailable Availability: Items available for loan: Carlow Campus Library (1)Call number: 658.8002854678. Wexford Campus Library (1)Call number: 658.8002854678. Place hold Place recall Add to cart (remove)
		eMarketing excellence : planning and optimizing your digital marketing / Dave Chaffey and P.R. Smith. by Chaffey, Dave, 1963- Smith, P. R. (Paul Russell), 1957- Series: Emarketing essentials Edition: 4th ed. Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: London : Routledge, 2013 Online access: Link to the COMPANION WEBSITE for this publication Send a message to library staff if access to this online resource is unavailable. Availability: Items available for loan: Carlow Campus Library (3)Call number: 658.8002854678, ... Not available: Carlow Campus Library: Checked out (1). Place hold Place recall Add to cart (remove)
		Marketing communications : offline and online integration, engagement and analytics / PR Smith and Ze Zook. by Smith, P. R. (Paul Russell), 1957- Zook, Ze Edition: Sixth edition. Material type: Text; Format: print ; Literary form: Not fiction Publisher: London ; Philadelphia : KoganPage, 2016 Availability: Items available for loan: Carlow Campus Library (2)Call number: 658.802, ... Place hold Place recall Add to cart (remove)
		Digital marketing excellence : planning, optimizing and integrating online marketing / Dave Chaffey and PR Smith. by Chaffey, Dave, 1963- [author.] Smith, P. R. (Paul Russell), 1957- [author.] Edition: Fifth edition. Material type: Text; Format: print ; Literary form: Not fiction Publisher: London ; New York : Routledge, Taylor & Francis Group, 2017 Online access: Link to the COMPANION WEBSITE for this publication. Send a message to library staff if access to this online resource is unavailable. Availability: Items available for loan: Carlow Campus Library (2)Call number: 658.872, ... Place hold Place recall Add to cart (remove)

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